Poker Central A Great Hit With MillennialsSeptember 28, 2016 11:10 am
In October 2015, Poker Central launched its 24/7 poker channel with the TV network stating at the time that it intended to target the important millennial demographic. Apparently, it has already enjoyed great success in this regard with the popularity of its Twitch channel and Douyu TV, and Poker Central is now preparing to take its expansion plan to the next stage by kick starting its digital service.
Consequently, the President of Poker Central, Joe Kakaty, has stated that the company will set up new studios in New York and Las Vegas from which to stream some live poker action, as well as compliment its digital offerings with regular news items and a web series. Following the popularity of its 2016 Super High Roller Bowl Poker Central, whose live stream attracted 850,000 unique visitors, and was viewed by 1.1 million people on China’s Douyu, Poker Central said that it also intends to include more live events in its digital schedule.
“When our early access to the initial hours of the Super High Roller Bowl shattered Twitch records, we decided to embrace our audience’s preferred viewing habits. This means access to poker programming on the platforms of their choice, while expanding our live TV broadcasts by partnering with several fully distributed networks,” commented the Vice President of Content, Sam Simmons.
Poker Central programs can be viewed on Amazon Fire TV, and commenting on their partnership going forward, Jeff Liboon, Head of Mobile eSports Media and Content at Amazon, explained:
“We’ve been impressed with Poker Central’s reach since day one, especially with the elusive millennial poker fan, whose demo overlaps closely with gamer fans. We are certainly looking forward to expanding our relationship with Poker Central next year.”
Helping Poker Central roll out its digital expansion plan are two new employees who come with impressive resumes from the media world; Justin Lundstrom has now be given the key appointment position of Head of Production and Programming, while Carl Marxer becomes the Director of Creative Services.