WPT Partners With India's Largest Poker SiteApril 15, 2016 10:14 am
India is a country with a huge population of 1.25 billion people, as well as a rapidly expanding poker market, thus making it an attractive draw for international gambling companies. One such firm, the World Poker Tour (WPT), has now announced a strategic partnership with the biggest online poker site in India, Adda52.com, which boasts an impressive 800,000 registered users.
As part of the deal, Adda52.com gains exclusive licensing rights to WPT products and services, including the right to create WPT merchandise, secure local sponsorship partners, and distribute select seasons of the popular tournament tour. Further benefits include the site being able to offer Indian players the chance to qualify for select World Poker Tour events held across the world, and commenting on the recent agreement, Adda52.com CEO Anuj Gupta stated:
“The association with the World Poker Tour comes at a very crucial time in India. There is a poker boom and the Indian poker community is looking for a better tournament experience. With this tie-up, we want the poker community to be exposed to international standards of poker with better structures, well-defined tournaments, and the knowledge the WPT brings to the table.”
The WPT was bought by Hong Kong-listed company, Ourgame, for $35 million back in June 2015, which subsequently paved the way for further WPT expansion throughout the Asian market. The company currently organizes the WPT National China held at the MGM Grand Sanya Resort, and now has an opportunity to tap into the vast Indian market. Elaborating on its plans going forward, CEO of the WPT, Adam Pliska, said that his company was proud to have a partnership deal in place with “India’s premier poker platform”, and to have the opportunity to expand the WPT in one of the world’s fastest growing markets.
“Alongside Adda52.com, the World Poker Tour is uniquely positioned to bring the WPT experience to millions of fans and players in India and help grow the mind sport of poker throughout the country,” added Pliska.