William Hill Now Sponsoring England Football TeamFebruary 8, 2012 1:24 pm
Leading UK bookmaker William Hill has signed a major new sponsorship deal with The Football Association (FA), to become the ‘Official Supporter’ of the England Football Team, as well as the FA Cup’s Official Betting Partner.
The ground breaking two and a half year deal will run until the end of the 2014 FIFA World Cup in Brazil, and includes a wide range of promotional and advertising opportunities for the London based bookies.
Established in 1934, the gambling group operates around 2,300 betting shops across Britain, as well as having a strong online presence with William Hill Online (WHO) and commenting on the latest deal CEO of Williamhill.com, said:
“The deal with The FA is an excellent one for williamhill.com as it provides us with a strong platform for our brands and products both in the UK and internationally.”
CEO of William Hill Ralph Topping was also quick to point out that the partnership covered an exciting period for UK football and that the deal complimented the company’s existing agreement with the Scottish Football Association and sponsorship of the Scottish Cup.
For their part, The Football Association seemed equally delighted with the FA’s Head of Sponsorship Peter Daire, commenting:
“We are delighted to have William Hill on board. They have a strong track record in sports sponsorship and a considerable online and high street presence that will enable us to strengthen our communication platforms for England and The FA Cup. In return, William Hill will benefit from an association with two of the highest-profile football sponsorship properties in the world.”
In 2010, William Hill generated £1.072 billion in revenue and made a £156 million profit, with the company currently valued at around £1.7 billion. Alternately, The FA controls the lucrative Premier League, with its main commercial asset being its ownership rights to the England team’s internationals matches, as well as the FA Cup.