Swedish Gambling Market In A State Of Flux

Swedish Gambling Market In A State Of FluxScandinavia boasts some of Europe’s biggest gambling companies, with the lottery commanding the largest market share, but with online casinos and poker also hugely popular across the Nordic countries. However, the region’s gambling market is currently experiencing a state of uncertainty, and no where is this more apparent than in the Swedish market where some of the country’s top operators are reporting wildly different earnings at a time when the overall market is showing signs of contraction.
In 2014, for instance, Swedish online gambling revenues were $2.4 billion, which while impressive was still down on the previous year’s results. Much of the decline can be attributed to the country’s “responsible gambling measures” introduced at the end of 2013 in order to to tackle the problem of gambling addiction. As Svenska Spel’s head of Corporate Social Responsibility, Zenita Strandänger, explained at the time, “we are restrictive in our marketing of certain games that are considered problematic from a gaming responsibility perspective.”
As a result, Svenska Spel’s saw its net gaming revenues fall by 4.7% in Q1 2015 compared to the same period in 2014, but still achieved 5.5% growth in its online revenues, with mobile the biggest growth area, up by 50% in the quarter. As well as tighter gambling regulations, Svenska Spel says its lack of overall growth is also due to more competition, especially from international online bookmakers, and as Svenska Spel CEO Lennart Kall, explains:
“Competition is tougher than ever. This, combined with the responsible gaming measures we introduced last year, means we did not manage to keep the growth rate required to maintain our market share”.
On the other hand, Betsson saw its revenues soar by 23% to $355 million in 2014, of which mobile betting contributed around 25%. On the flip side, the operator reported a $2.3 million loss in its poker revenues, citing “a continued decreased level of activity in poker networks”.
With two of Sweden’s biggest gambling operators reporting hugely different growth rates, the country’s gambling market certainly appears to be in a state of flux, and it will be interesting to see what Sweden’s Q2 2015 gaming revenue results will bring.

Poker News
west virginia online poker
14 Mar 2019
Online gambling could soon be legal in West Virginia as long as the state’s Governor doesn’t decide to throw a last-minute wrench into the process. House Bill 2934, which would legalize all forms on online gambling in the state, including online poker and casino gaming, passed a vote in the Senate earlier this week. The
Switzerland Prepares For June 10th Legalized iGambling Referendum
04 Jun 2018
On June 10th, Switzerland will hold a national referendum to decide whether the ‘Money Gaming Act’ passed by the Swiss Parliament in September 2017 can be implemented next year in its present form. The piece of legislation paves the way for land-based casinos and local partners to offer legalized online gambling in Switzerland, although a
Spanish Online Poker Revenue Jumps 27% in Q1
03 Jun 2018
In January, Spain and France started pooling their online poker players in an attempt to revive an industry decimated by the ring-fenced policies adopted by their respective governments. If they were ever in any doubt as to the validity of their move, the results for the first three months of 2018 will certainly have allayed
Japan Introduces Responsible Gambling Bill
28 May 2018
Japan’s bicameral legislature, known as The National Diet, consists of an upper House of Councillors and a lower House of Representatives, with the latter having started discussing the Integrated Resorts Implementation Bill last week. Being debated is the regulatory framework required in order to set up an efficient and well functioning casino market in the