New Jersey iPoker Market Post-PokerStars

New Jersey’s latest iPoker results were a mixed bag, and while revenues were up 6.7% to $2,012,105 in July, that improvement marked the lowest year-on-year gain since PokerStars launched its NJ site in mid-March.
Furthermore, the PokerStars factor seems to have provided only an initial lift for the market, with the $1,177,837 peak revenues it enjoyed in April coming in at just $754,199 in July. The 46% share of the market PokerStars captured in April has also now shrunk over the last four months to 37.4% in July.
Meanwhile, business at WSOP/888 benefitted from a number of factors in July, which pushed its market share up to 32.3%, including the World Series of Poker Main Event in Las Vegas, and the site’s popular Summer Reload bonus. As a result, WSOP/888 posted revenues of $649,832 last month, representing two month of growth for the site, although that figure was still down by 26.7% versus July 2015.
Finally, New Jersey’s third online poker operator, Party Poker/Borgata, generated revenues of $608,074 last month, representing its second lowest tally to date since launching in 2013. Moreover, that figure is around one-third what the site produced in the early days of its launch.
Prior to PokerStars entering New Jersey, PokerScout reported its online poker market as having an average of 320 ring-game players, with the WSOP/888 accounting for 190 of those, and Party Poker/Borgata the remaining 130 players. PokerStars then contributed to an instant 30% growth in the market to 430 players, but since then numbers have tailed off to their pre-PokerStars level of around 315 players. According to the latest statistics, WSOP/888 has 130 cash game players over a 7-day period, followed by PokerStars (120), and Party Poker/Borgata (65).
New Jersey’s online casino market, on the othe hand, continues to go from strength to strength, and in July generated revenues of $15,356,879, representing a new monthly record for the state. That also marks a huge 44.2% improvement versus July 2015, with the vertical currently accounting for 88.4% of the state’s total iGambling revenues.