Kevin Hart Now Promoting PokerStars

Over the years, the world’s biggest online poker room has attracted some of the planet’s biggest stars to help promote the brand, including soccer player Cristiano Ronaldo, and actor Aaron Paul from the hit series Breaking Bad. Now, PokerStars has pulled off another coup by announcing a partnership with the world’s highest-paid comedian, Kevin Hart, who last year made a massive $87.5 million.
Over the years, Kevin Hart has participated in numerous live poker tournaments, including in 2008 finishing runner-up at the $335 Mo’s Deepstack Tournament in Los Angeles for $16,330, and in 2010 taking down the $170 Larry Flynt’s Challenge Cup for $20,265. The 37 year-old actor-comedian also enjoys playing in home games with his friends, with one recent outlandish game involving Dan Bilzerian, who he described as a fun, loud guy.
Last month, Kevin Hart attended the PokerStars Championship Monaco, and at the weekend announced his partnership with PokerStars during a press conference he attended together with Team PokerStars Pro Daniel Negreanu, who is ranked number 1 on poker’s ‘All Time Money List’ with $33,140,448 in winnings. As he subsequently explained during the conference:
“I am going to make poker fun, and working with PokerStars will give me the poker platform I need to do this.. I’m not going to tell you yet how we’re going to do it. But I have some great ideas for bringing poker to the people, while having fun.”
Kevin Hart is very active on social media with 32.6 million followers on Twitter, and almost 24 million likes on Facebook. Therefore, part of PokerStars and Hart’s marketing strategy will include using his social media accounts to help promote the fun and social elements of the game, and as Eric Hollreiser, Amaya Vice President of Corporate Communications, explains:
“We take poker seriously, because that’s our business. Kevin Hart makes everything he does fun because that’s his business. Kevin is a maverick and we’re thrilled to work with him to take poker to new audiences around the world and have a great time doing it.”