Full Tilt Drops To 12th Place in Player Traffic

Pre-Black Friday, Full Tilt Poker was second biggest poker website on the planet with around 10,000 cash game players over a 7-day period. After being acquired by PokerStars and relaunching in November 2012, the site still managed to attract an impressive 8,900 cash game players in its first week, but since then the site’s fortunes have been waning dramatically.
Despite occasionally dropping to number 7 or 8 on PokerScout’s top 10 online traffic ranking, however, Full Tilt was able to hold onto its top tier traffic position and by the end of 2014 still maintained 1,800 cash players. In 2015, Full Tilt subsequently introduced a series of sweeping changes over the months designed to transform the site into a recreational centered poker room, including changes to its poker lobby, increased rake, lower rewards, and dong away with its higher stake tables. As Full Tilt Managing Director Dominic Mansour explained at the time:
“The new structure will present a clean offering for all players and we consider these ring game changes to be key to Full Tilt’s ongoing commitment to provide a level playing field and attracting and retaining more casual poker players.”
Instead of drawing more players to its virtual tables, however, Full Tilt seems to have chased away many of its original customers with its lack of enticing incentives. As a result, Full Tilt traffic continues to decline and according to the latest PokerScout report has just 800 daily cash game players over a seven-day period, a figure that sees it drop out of the world’s top 10 sites for traffic.
While the site’s poker traffic continues to slide, Full Tilt seems to be more aggressively promoting its casino games, instead, with its customers more likely to receive promotional offers for its virtual gambling tables than its poker ones.