Full Tilt Poker To Expand Range Of Casino Games

Since early 2010 when Full Tilt introduced its revolutionary new poker format Rush Poker, the site has gradually been expanding into more gambling types of online games. The beginning of 2014 then saw the site launch its latest innovation, “Adrenaline Rush,” which appealed to poker players seeking an extra element of gamble to their play.
At the same time Full Tilt Poker launched the first stage of its staggered roll out of casino games, which initially was limited to  just roulette and blackjack. Now Full Tilt is preparing for the next phase of its roll out after announcing it had agreed a deal with casino games developer Net Entertainment to provide a more comprehensive array of casino games for mobile and desktop. After the deal was announced, Full Tilt’s parent company, The Rational, released a statement in which Group Director of Casino, Sam Hobcraft, said:
“Net Entertainment has some of the best games in the industry and will deliver a lot of value to our business, not least on the mobile platform. We look forward to working with NetEnt to develop a truly innovative gaming experience for our customers.”
Full Tilt Poker has suffered declining traffic and revenues since Black-Friday and the addition of casino games may be seen as a means by which the site could regain some of its earlier success. In the New Jersey regulated market, for instance, internet casino games account for roughly two-thirds of online revenues and continues to show growth month-over-month, while online poker revenues have stayed flat and experienced three consecutive months of declining traffic.
The latest deal with Net Entertainment may help Full Tilt gain a foothold in online casino gambling, with the Swedish casino games developer already providing software for such top sites as SportingBet, Ladbrokes, Paf and bet365. Commenting on the two companies’ latest partnership, Net Entertainment Chief of GMO and MD Björn Krantz, said:
“Rational Group runs the largest online poker operation globally and we are very proud and excited about this partnership, which will allow us to be a first mover within their new casino channel venture. Together with Rational Group, our games portfolio will reach a completely new player base, and we are confident that our games will be well received.”