Lock Poker To Forge Ahead Starting June 1st
May 9, 2012 1:39 pmThis week, Lock Poker signalled it’s intention to expand operations after announcing it was to leave the Merge Gaming Network and acquire the assets of the Cake Poker Network in order to launch its own network called Revolution Gaming on June 1st.
The move will likely see Lock Poker keep its current identity on the Cake Poker Network, while the Cake Poker Room will still carry on but as a skin. Explaining the company’s decision, Lock Poker CEO Jennifer Larson commented:
“Merge was a great stepping stone for us but we have outgrown them. We need to forge our own path to continued success. The only way to do this is to stay true to our of core philosophy: partnering with our players.”
Since Black-Friday, the Merge Gaming Network has continued to grow its customer base mostly by allowing US players to keep using its network. However, that could be about to change after the latest move which could then see it lose around 40% of its traffic as Lock migrates to the Cake Poker Network.
Moreover, the Cake Network is likely to become the biggest site offering gaming to US players, which it will further reinforce by making improvements to its product, marketing and technology. An integral part of this process will involve working closely with its LockPRO ELITE team in order to provide a better service to its customers. As Jennifer Larson further explains:
“Get ready for the exciting new times ahead as we continue to drive the new era where the player reigns…To all existing Lock players this move will be seamless, it will take the form of a simple software update happening on May 31st. You will login to find your real money balance as well as everything else you know and love about Lock…All players’ current player VIP rewards will only increase and all rakeback players will be moved over to the increased percentage on Revolution.”