Caesars Fined For Soliciting Self-Excluded Gamblers

Caesars Fined For Soliciting Self-Excluded operator Caesars Interactive Entertainment has been fined $10,000 by New Jersey’s Division of Gaming Enforcement (DGE) after the company emailed marketing materials to more than 250 self-excluded gamblers between February 16th and May 28th.
New Jersey’s gambling laws require regulated sites to offer its customers the option of placing either a temporary “cooling off” ban, or a permanent ban on themselves, during which time the operator is forbidden from soliciting those self-excluded players with promotional material. Earlier this year, however, such players were targeted over a three and a half month period, leading to the Caesars Interactive fine.
Nevertheless, there appears to be no sign of impropriety as the problem was caused by a systems glitch which was then reported to the DGE by Caesars after the problem was first discovered. The issue was subsequently fixed, and as Caesars Interactive VP of communications, Seth Palansky, explains:
“The issue that caused our system to inadvertently target these patrons has been fixed and we have had no incidents since. We can assure the public that this lapse on our part was not an intentional targeting of these patrons, but simply a back-end software issue that failed to properly scrub our database before certain mailings.”
Palansky also added that Caesars regrets “the harm this incident may have caused.”
Whilst a minor PR hiccup, there was little chance those players could actually have been allowed to gamble on the site as self-excluded customers have their accounts blocked, and are also unable to register any new accounts. The way in which Caesars dealt with the issue also reflects positively on New Jersey’s regulated online poker market, with the DGE’s authority sufficient to ensure  operators take problem gambling seriously, or else risk endangering their iGaming license with state regulators.
Caesars Interactive runs sites in the separate iGaming markets of Nevada and New Jersey. While in the Silver State is the market leader with twice the traffic of its nearest competitor Ultimate Poker, in the Garden State Borgata has a slight edge on, with third placed All American a way back off the mark.

Other news:   Multi-state online poker compact bill introduced in Pennsylvania

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