Bodog Now Called Bovada In The USADecember 15, 2011 10:51 am
It has just been announced that the Bodog name brand has changed to Bovada, as far its US operation is concerned, while its Bodog name will still remain the same for the rest of the world.
For all intents and purposes, it is only the name which has changed while the service will stay practically the same with the exception of a few tweaks. Therefore, in future when US players try to access the original Bodog site they will automatically be re-directed to the new Bovada.lv address, instead.
This is the fourth time Bodog has decided to change its name, primarily as a result of the USA’s negative stance on online gambling and the DoJ’s authority to seize dot com domain names.The company’s past names have included newbodog.com, bodoglife.com, Bodog.com, and more recently Bodog.eu and now Bovada.lv, putting them out of reach of the DoJ.
In addition, the latest move will help satisfy the concerns of online gambling licensed countries where the Bodog brand operates, who may not have wanted to be associated with a brand name opposing the US government’s ban.
The Morris Mohawk Gaming Group (MMGG) has held the licensing rights to the Bodog brand in the US since 2006, when the Bodog gaming organization withdrew from the huge market following the passage of the SAFE Port Act. The MMGG will continue to operate the new site Bovada.lv, and offer a range of online gambling services, including online poker, horse racing, online casino and sports betting.
Wishing the operation success for the future, a recent press release stated:
“The Bodog brand is confident MMGG’s customer account information and funds will continue to remain safe and secure, as it has done since MMGG entered its original agreement with the Bodog Brand in 2006 and we would like to wish MMGG the greatest success in its new venture.”