PKR Poker Sponsors Mixed Martial Arts Promter BAMMA

Innovative online poker room PKR.com has just announced it is to be the new sponsor of BAMMA (The British Association of Mixed Martial Arts) for the 2011 season. Commenting on the latest deal, PKR marketing manager, Erika Schwartz Poole said:
“It is with great pleasure that we announce our official partnership with BAMMA. Mixed Martial Arts is becoming hugely popular and we are very much looking forward to working with them throughout the coming year.”
BAMMA is the UK’s Mixed Martial Arts promoter and has been bringing live event and television broadcasts to the public since June 27, 2009. The list of its top fighters during that time include such stars as Alex ‘Reidernator’ Reid, Tom ‘Kong’ Watson, and Bob ‘The Beast’ Sapp.
The partnering of PKR and Bamma will now mean the poker sites branding will be seen at all fighting venues throughout the 2011 season, providing even greater marketing exposure for the 3-D poker room. 
Players at PKR will also be looking forward to benefiting from the exclusive deal, and will be expecting loads of competitions with free tickets on offer to events, as well as afterparty get-togethers and other freebies.
In addition to sponsorship money, BMMA can also expect in return to benefit from having their branding appear at PKR’s poker rooms. Commenting on what the deal means for BMMA, vice president of business development Liam Fisher said:
“2011 is a very exciting year for MMA in the UK and to partner with such an innovative and high profile company such as PKR is a true testament as to how much this business has to offer its partners.”
BAMMA’s rules are in accordance with criteria set out by the Nevada State Athletic Commission and a wide variety of fighting technique are permitted during the full contact combat sport. However, there are still around 30 fouls listed which may lead to points being deducted or even disqualification in case the fighter is incapacitated.
Some of those offences stated in BAMMa’s list of fouls include fish hooking, small joint manipulation, striking to the spine, or throwing the towel in during competition.