NHL Star Roberto Luongo Promotes Online Poker Site

Vancouver Canucks ice hockey goalie Roberto Luongo has just agreed a partnership deal with the Canadian government owned online poker site PlayNow.com.
Back in 2008, Luongo became the first NHL goaltender in 60 years to be named team captain. The 32 year-old is also one of the League’s biggest earners having signed a 12-year contract extension in 2009 worth around $64 million.
Outside of hockey, however, Luongo is  a keen poker player and has played in a number of tournaments, including the 2009 PokerStars sponsored NHL Charity Shootout where he made the final table. Now looking forward to promoting and endorsing his new online poker home, Roberto Luongo commented: 
“I’ve always enjoyed playing poker and my competitive side is looking forward to practicing my poker skills…It’s poker, it’s one of my passions. It’s a great endorsement and this site is licensed by the government and so it’s really exciting for me.”
Luongo’s high profile status amongst sports fans will now be instrumental in attracting customers to British Columbia’s only legal poker site PlayNow.com through the use of advertisements and unique player promotions. Commenting on the deal, Rhonda Garvey from the British Columbia Lottery Corporation (BCLC) said:
“This is an exciting announcement for our players; they will now have the opportunity to play poker against Roberto Luongo. This partnership gives our players access to great prizes like the chance to test their poker skills against the hockey all-star.”
Unfortunately, not everyone has embraced Luongo’s promotion of online poker, with one critic addictions counselor Candace Plattor saying it was a poor choice by a role model. She even appeared on CBC News and stated:
“He’s endorsing something that is potentially dangerous. People don’t take this seriously enough. It is potentially dangerous. He may as well being saying to people, to kids, ‘Sure, go and smoke.”
However, PlayNow.com countered her argument by stressing the fact that site promotes responsible gambling  which generates income for the benefit of all British Columbians.

Other news:   World Series of Poker Bahamas in December

Poker News
07 Oct 2016
The popularity of poker is on the rise in India, as are the number of professional players being offered sponsorship deals by online sites. This week, we then learned the news that Nikita Luther has now been signed to the country’s largest poker website, Adda52.com, as a member of its Pro Live team. Together with
24 May 2016
These days, Phil Ivey seems to spend as much time on the business side of the gaming world as he does demolishing his opponents at the green baize. Not only has Ivey started two companies in the past couple of years, namely Ivey Poker (2012) and Ivey League (2014), but the 40 year-old pro has
15 Apr 2016
India is a country with a huge population of 1.25 billion people, as well as a rapidly expanding poker market, thus making it an attractive draw for international gambling companies. One such firm, the World Poker Tour (WPT), has now announced a strategic partnership with the biggest online poker site in India, Adda52.com, which boasts
11 Mar 2016
888poker is the second biggest poker site in the world, and over the past few months has been consolidating its position in the industry. Following on from being unveiled as the official sponsor of the 2016 World Series of Poker, and organizing 888 Poker Live at Aspers London, the online operator has now signed a