Zombie Slot Machines To Grab MillennialsAugust 22, 2016 3:24 pm
The average US casino generally derives around 70% of its income from slot machines, and in an effort to bring millennials through its doors, the Las Vegas casino industry has launched a new initiative to offer gambling games which better appeal to this demographic. As a result, the Las Vegas casino industry will soon attempt to woo a younger audience reared on console gaming by giving Nevada’s gambling industry a modern make-over, and introducing skill-based slot machines.
The zombie genre has also found a new lease of life with millennials, and by featuring skill-based zombie themed slot machines, casinos located in both Las Vegas and Atlantic City are sure they have found a perfect recipe for attracting hordes of easily bored millenials into their gambling venues.
The development was only made possible after Nevada and New Jersey changed their gambling laws last year to allow variable payouts rather than a payout which ensured everyone had the exact same chance of winning. Better skilled players will therefore have a higher chance of winning on skill-based slots, and amongst the firms lining up to create new products for the industry is Gamblit Gaming.
The Californian-based company recently entered into a partnership with PikPok, a game publisher whose products include the hugely popular iOS and Android game’ Into the Dead’. They are now hoping to launch a skill-based slot based on the game by next year, and commenting on the development Darion Lowenstein, chief marketing officer at Gamblit Gaming, explained:
“It’s important because we get access to games that customers already know and love and then bring it into a new venue. It brings a new revenue stream to an independent developer. Consumers get to play a title that they already know how to play. We see this as a way for casinos to capture a younger audience.”