New Jersey iGaming Improves 5% To $10.54m In August

After watching its market contract over the summer months, New Jersey’s iGaming industry has continued its return to growth and followed July’s positive result with a 5% improvement in revenues to $10.547 million in August.
From that tally, online casino games increased by 4.9% to $8.29 million compared to the previous month, representing 78% of total revenues, while online poker generated $2.25 million in August, a  4.9% rise from the $2.146 million taken in July.
Continuing to lead the way in The Garden State’s iPoker market was Borgata’s and its online gaming partner Bwin.party, which generated $1,167,963 (+5%) last month, followed by Caesars Interactive (888/WSOP) which took $1,060,855 (+5%) in August. Consequently, Borgata accounts for 51.86% of NJ’s iPoker market in August, and Caesars Interactive 47.1%, largely reflecting their market shares for the  year to date so far.
Languishing a long way back in third place, however, was the Trump Taj Mahal (Ultimate Gaming) which collected just $23,099 from internet poker in August, a -11.3% drop from its July total of $26,043. Ultimate Gaming faces further pressure going forward as the Taj Mahal is expected to go out of business in November, together with the other Trump Entertainment Resorts owned property theTrump Plaza, whose online partner Betfair will also be forced to seek out a different casino partner to host its product.
Meanwhile, Atlantic City land based casinos (not including iGaming results) produced $294.4 million in revenues for August, down 1.2% from the same month in 2013. From that total, the Borgata generated the biggest revenue tally of $65.9 million (+5.2%) last month, followed by Caesars Atlantic City whose business increased by 16% to $44 million.
Reporting the biggest increase in growth was the Tropicana (+46%) with $31.3 million in revenues, and The Golden Nugget (+34%) with $16.7 million, while on the other side the Trump Plaza posted a 45% fall in revenues to $4.8 million, and the Revel was also lower by a massive 40.6% to a little under $5 million.