Peter Bertilsson Named As New Boss Of Bwin's Poker BusinessJanuary 18, 2010 10:33 am
In a bid to reorganise its poker business, online gaming company bwin has appointed Peter Bertilsson as Managing Director of bwin games AB, the poker subsidiary of the company. He now takes on the position, previously held by Carl Klingberg.
Bwin is an Austrian based online betting company which operates in over 25 important markets and has more than 20 million customers worldwide, to whom it offers sports betting, poker and casino games, as well as live streaming sporting events, such as the German Bundesliga. Bwin Games AB was acquired by the bwin Group in March 2006, and is now a world leader in digital entertainment with a focus on poker.
Co-CEO of bwin Norbert Teufelberger said of Bertilsson appointment as Managing Director of bwin games AB: “We have convinced a true veteran of online gaming b2b business to take the challenge leading this business unit. As the market environment changes in that fast moving industry, the b2b capabilities will be key for USA and Asia but also for riding the regulation wave in Europe.”
Peter Bertilsson brings over 15 years experience in gaming to the company, and is hugely respected for his accomplishments in the industry. He was the former head of Boss Media from 2001 to 2006, which he successfully managed to transform into a B2B vehicle, and is now part of GTECH’s G2 interactive division. Bertilsson will be aiming to improve the company’s B2B product as well as lead the battle against chief competitors in the industry, such as 888 and PartyGaming.
Following the announcement of his appointment, Bertilsson said: “I am very happy to take this opportunity, there have never been greater opportunities within the gambling sector than right now and bwin has a very strong position to make them happen.”