Gaming Domain 'Slots.com' Bought By Bodog For £4 Million

BodogBrand.com. has just shelled out an impressive £3.8 million ($5.5M) at an online auction held at Snapnames.com. for the generic gaming domain ‘Slots.com’.
Bodog brand founder Calvin Ayre did his bidding from a bar stool at London’s L’Atelier restaurant and said he was only alerted to the availability of the domain name after a tip-off by SEO specialist, Bob Rains.
After the bidding had finished, Calvin Ayre was clearly delighted to have had his close to £4 million offer accepted and said he believed the purchase price represented good value, especially considering Poker.com sold recently for $10M and Casino.com in 2003 for $5.5 million.
Ayre now believes the potential for the domain is almost limitless and its not difficult to see why. Globally, slots provide more net win and gross revenue than any other type of casino game and attract 6,120,000 Keyword searches each month on Google. Commenting on BodogBrand.com’s purchase, Ayre said:
“After Casino.com, we feel that Slots.com is the best gaming domain in the world. Bigger even than Poker.com because there are no strong brands in this space and slots are far more universal than poker. Just look at the amount of space a casino devotes to slots over poker, added to which it’s simple to spell and easy to remember.”
At present, Slots.com has 15,000 unique visitors per day but that number is now sure to rise significantly in the hands of a team known for their expertise in optimising online searches. As Calvin Ayre explains:
“Slots.com will work for us on a number of levels, not least in generating global traffic to our Bodog branded properties but also to form a number of other targeted websites including one that will be created by and for the female gambler.”
Bodog brand is now officially the biggest online entertainment and gambling brand in the world.