Treasure Island iPoker Site To Launch During 2016 WSOP

Three years after being granted an online poker license by Nevada regulators, the Treasure Island Hotel & Casino is now preparing to launch its own iPoker site sometime during the upcoming 2016 WSOP in Las Vegas. Rather than offering real-money poker games, however, the venue will be following a social subscription-based model instead that will allow players to win “prizes never seen before” on any other such subscription site.
The prizes on offer will largely be determined by the subscription level a player chooses, with the lowest level being a free product, followed by Gold ($9.95 a month) and Platinum ($14.95 a month). One of the prizes that will then be offered by the casino’s poker site apparently includes players being able to qualify for live events held at the venue’s own dedicated land-based poker room.
Treasure Island Casino is located on the Las Vegas Strip, and has 2,884 rooms, and a number of notable restaurants, as well as a 95,000 sq ft gambling area. When Treasure Island became the 21st operator to receive a Nevada iGaming licence in 2013, it had initially been thought that 888Poker would be providing its online poker platform. That honor will now be given to an Australian gaming company called Strategic Entertainment Pty Ltd, and as Brian Conley, Treasure Island’s Director of Casino Marketing & Poker Operations, commented after the deal was announced:
“Thanks to our partnership with Strategic Entertainment, our customer base now has a secure and value-centered way to engage with Treasure Island, playing poker even when they can’t be on property.”
Since Nevada poker revenues reached a peak of $168 million in 2007, the game has been in steady decline and that tally fell to $123.9 million in 2013, followed by $119.9 million in 2014, and $118 million in 2015. The figures also include online poker revenues post-regulation, although the state has not released any specific numbers since Ultimate Poker shut shop in 2014, and became Nevada’s only viable iPoker site.

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