PokerStars Receives EGR Poker Operator of 2016 AwardDecember 1, 2016 12:24 pm
The 2016 EGR Operator Awards was held at the Artillery Garden in East London on November 28th, with the night proving a great success for PokerStars, with the brand receiving the ‘Poker Operator of the Year’ award for the third consecutive year.
As usual, the gala evening proved a popular affair with hundreds of industry professionals representing the world’s leading gaming brands there to acknowledge the excellence and achievements of their e-gaming firms. PokerStars and its parent company Amaya had been shortlisted for five EGR awards across a range of areas, including best operator (Amaya), social responsibility (Amaya), customer services (Amaya), and casino operator (PokerStars).
After walking away with the best operator of 2016 award, Severin Rasset, Director of Poker Innovation and Operations at PokerStars, commented:
“Winning the Poker Operator of the Year for the third year in a row is great testament to the passion and hard work that people across the business put into making PokerStars the best poker site in the world. We always think about our players first and we are committed to keep it that way.”
Amongst the many innovations that helped PokerStars maintain its dominant position within the poker industry was its media campaigns featuring some of soccer’s biggest stars, including Cristiano Ronaldo and Neymar. The brand was also lauded for the release of its innovative poker variant games which particularly appeal to recreational players, such as Beat the Clock.
Aside from PokerStars, other major gaming companies to pick up EGR awards included Unibet (Operator of the Year, Aconcagua Poker (mobile poker product), Mr. Green (slots operator), and Paddy Power Betfair (casino operator).
PokerStars first started offering real money online poker back in December 2001, with the company helping to fuel the poker boom after Chris Moneymaker won the 2003 WSOP Main Event having qualified for the $10k buy-in tournament via one of the site’s satellite qualifiers.The brand now enjoys a near monopoly over the online poker industry, controling almost 70% of all global online poker traffic.