PokerStars Now Offering Real-Money Games in New JerseyMarch 22, 2016 12:20 pm
Following four-days of testing, PokerStars has now received full approval for its online platform from New Jersey regulators, and launched its real-money product in the Garden State. The landmark event took place on Monday, with Amaya CEO David Baazov stating:
“We could not be more proud to bring PokerStars to New Jersey. Working with our partner, Resorts Casino Hotel, we look forward to providing the most exciting, innovative and secure gaming experience to New Jersey.”
The grand opening day also saw a number of Team PokerStars Pros take to twitter and express their support for PokerStars NJ, including Jason Mercier, Chris Moneymaker, Jason Somerville, Liv Boeree, and Vanessa Selbst.
Previous to its New Jersey entry, the state had five operators with online gambling products, just two of which offered online poker. Of the two, Caesars/WSOP/888 dominated the iPoker market with an average of 190 cash game players over a 7-day period, with Party/Borgata/PalaCasino a little way behind with 130 players.
Since its entry, PokerStars (NJ) was managed to attract 120 players to its new platform, while WSOP/888 (170) and Party Borgata (110) have both seen a slight drop-off in their traffic. This early data seems to suggest that the New Jersey market may already have reached its peak, and that the opportunity for further growth may be limited. While the true impact of PokerStars’ launch will not be properly felt until a few months down the road, the global iPoker market has been waning for some time now, and some analysts have expressed their doubt that PokerStars will be able to grow New Jersey online poker revenues beyond their present level of $2 million per month.
In the meantime, New Jersey residents can celebrate the global iPoker leader’s entry into their local market of almost 9 million people, and as Resorts Casino owner Morris Bailey, explains:
“This is a great day for online gaming, for state players, residents and for Atlantic City.”