Full Tilt Innovations Continue With New Loyalty Program

Last month, Full Tilt introduced a number of innovations to its cash game offering designed to make the poker room more attractive to recreational players. A few weeks later, and the site has announced the second phase of its overhaul, this time involving a new loyalty program called Players Club, which will now run alongside an updated version of its Edge VIP rewards program.
Naturally, both programs will continue to offer rewards depending on the number of Full Tilt Points earned, but whilst the Edge program is geared towards high-volume grinders, the new Players Club will be more suited to recreational players who can benefit from a broader range of rewards on offer, including lucrative freerolls, prizes, tournament tickets, cash, and access to a huge progressive jackpot. Commenting on the latest innovations, Full Tilt Managing Director Dominic Mansour explained:
“Right now, the vast majority of players gain very little benefit from rewards schemes because they primarily reward the players that put in the most volume. We are breaking that mould to ensure that more players receive more rewards and more entertainment than ever before”
Like other poker sites in the industry, Full Tilt has had to adapt to a declining poker market which has seen its traffic more than half since the beginning of 2015. Like Bodog before it, Full Tilt is now hoping its latest innovations will help return the poker ecology to one dominated by recreational players, the lifeblood of the industry, instead of the online grinders who have scared most of them away.
In the meantime, Canadian company Amaya Gaming, the owner of both PokerStars and Full Tilt, has also embraced casino games as a valuable means of extra income, with the addition of sportsbooks planned in the near future. According to the company, these two verticals are expected to generate around 13% of its revenues in 2015.