Online Gambling Mansion Group Sponsor Manchester City FCAugust 18, 2011 7:55 am
Gibraltar-based online gambling operation known as the Mansion Group has just signed a two-year contract to be the international betting partner of English Premier League club Manchester City.
Previously, the internet casino group had been the main sponsors of Tottenham FC after securing a record £34 million four season sponsorship deal with the club back in 2006.
Following the end of the contract, The Mansion Group has now taken their investment to the north of England in a deal believed to be worth £3 million ($4.96m) over a two season period.
There have been high ambitions for Manchester City FC since the club was bought by Abu Dhabi United Group in August 2008. It is now hoped the latest sponsorship deal will help extend the ‘blues’ brand all across the key Asian market, with MC’s Chief Brand & Commercial Officer, Ian Cafferky commenting:
“Mansion Group is one of the fastest growing and innovative companies within the gaming industry. Having them on board as our new partner is an exciting prospect and marks a new commercial chapter for the Club.”
“Manchester City has huge ambitions and an ever growing international fan base, which makes Asia a key market for the Club. Renowned for its love of football, Asia has enormous potential for the future and we are delighted to increase our brand presence in the region.”
In addition, there are a number of other mutually beneficial projects which the new partners said they would be announcing in due course. In the meantime, commenting on the deal, Mansion Group CEO Guy Gussarsky said:
“With football a global game, we are looking forward to working together with the Club and helping both City and EPL fans worldwide to better enjoy their experience, using a number of new and exciting initiatives, and in keeping with the market-leading values that are at the heart of both of our organisations.”