Bodog Abandons Online Poker In EuropeOctober 8, 2012 12:08 pm
Recently, Bodog.EU closed its doors and redirected players to Bodog.co.uk. while also withdrawing from a score of European markets. Now, the company has announced it is to cease providing online poker altogether via its UK website and will instead be focusing on its casino game offering, such as baccarat.
The Bodog brand continues to operate in the US and Canada through its licensees Bovada and Bodog.CA. However, while Bodog scales back its operation in Europe in order to maximize its profits, the Asian market has become the new focus of attention for the online entertainment brand. In fact, recently Bodog Asia (Bodog88) purchased the Bodog Poker Network, and the Asian market is still very much in mind with the company’s latest move to relaunch Bodog.co.uk. As Bodog88’s Managing Director Robert Gustafsson, explains:
“There are estimated to be at least 100 million Chinese living outside China and if you then include Thai, Malay and Vietnamese expats you have more than just a niche market but one that has been ignored by other operators despite being far and away the largest consumer group of casino games on the planet.”
In the meantime, www.bodog.co.uk is temporarily unavailable for UK and European players as it undergoes its overhaul and prepares for relaunch. Anyone currently attempting to access the site will be met, instead, with the message; “improvements are coming soon.” When it goes online once more, its sportsbook, racebook and online poker features will be missing and replaced by live dealer games and traditional casino games. Elaborating further on the company’s business plan, Robert Gustafsson commented:
“Bodog.co.uk can offer a totally different product to a totally different audience and while we will still offer sports betting the all-important casino customer will be our main source of revenue.”