Betfaircasino.com To Continue In NJ After Trump Plaza Closes

While the Trump Plaza Casino is due to shut its doors on September 16th after 30 years of operations in Atlantic City, its online partner Betfair will not be exiting the state’s nascent iGaming market and will continue offering its online site Betfaircasino.com to New Jersey residents. Releasing a statement to help ease concerns, David Rebuck, director of the state Division of Gaming Enforcement, stated:
“The division will consider input from all involved parties to ensure a smooth transition as Trump Plaza winds down its operations and as Betfair continues its iGaming operations in the state..They want to remain fully functional and stay in New Jersey, and we will work with them to do that.”
Some initial news reports seemed to indicate Betfair would need to find another land-based casino to partner with in order to continue running Betfaircasino.com, but all indications show Betfair is actually the partner of Trump Entertainment Resorts which also owns the Trump Taj Mahal in Atlantic City, and so its relationship should not be affected even after the Trump Plaza shuts its doors.
In fact, the Trump Taj Mahal already houses Betfair’s platform and servers making the continuation of its Betfaircasino.com site seamless, while New Jersey also allows land-based casinos to operate up to five different online gambling platforms, thus in no way conflicting with the Taj’s already existing partnership with Ultimate Gaming.
Of course, the Trump Plaza Casino may still find a buyer ahead of next week, but seeing the bankrupt Atlantic Club Casino, as well as the soon to close Showboat Casino and Revel have also failed to attract any interest, the Plaza’s chances of a last-minute rescue would be nothing short of miraculous.
Furthermore, since the $210 million Trump Plaza Casino first opened its doors the venue has performed near the bottom of Atlantic City’s casino market and last year Trump Entertainment Resorts even failed to sell off the property for a mere $20 million. The casino’s online gambling product, Betfaircasino.com, also has failed to gain any real traction in NJ, a problem compounded by the fact Donald Trump would not allow the platform to use his brand name, thus preventing the Trump Plaza Casino from associating the site with its land based casino brand.