PokerStars Adds NetEnt Games To Casino PortfolioJune 5, 2015 12:35 am
Net Entertainment (NetEnt) is one of the world’s most respected games supplier companies and following an agreement to provide Amaya Gaming with casino games, a selection of its products were subsequently added to Full Tilt in March this year. Almost two months later, and now PokerStars has also received a portfolio of NetEnt’s casino games.
Needless to say, having its products attached to two of online poker’s most popular websites provides NetEnt with significant opportunities going forward, as the supplier’s deal with Amaya Gaming ensures it continues to grow its customer base by expanding into numerous regulated European iGaming markets, such as the UK, France, Italy, Belgium, Denmark, Estonia, etc, in addition to many others around the world. As the company’s Chief of European Market Operations, explains:
”We are proud to be partners with Rational Group, the largest online poker operator in the world. Following our launch with Full Tilt in February, we are now pleased to also go live with PokerStars. I am confident that our world-class games will contribute to a successful entry into the casino segment for Rational Group and that their players will enjoy the ultimate player experience that our games offer”.
Likewise, Amaya Gaming stands to generate significantly higher revenues from its association with NetEnt, as non-poker online gambling games are increasingly seen as an important source of business for the company. In addition, casino games have the potential to attract fresh customers to the site, who may then be drawn to its poker tables, or alternatively poker players may also feel inclined to check-out the site’s selection of blackjack, roulette and slots.
In fact, Amaya anticipates its online casino vertical combined with a future sportsbetting service will provide around 13% of its revenues in 2015, roughly equal to CAD $1.56 billion ($1.3bn), although PokerStars says it does not expect a complete rollout of its casino vertical until the end of Q3.