New Poker Clothing Company "RISE" Launched

The poker market is packed with clothing companies offering designer poker apparel, such as Shodown Couture, Poker-dude, and the Poker Brat Clothing Company.
Now, however, a new poker apparel company called RISE has launced, with its founder Noah Heller claiming his business offers more choice for poker players than what he believes is the limited options currently available.
Getting together with a team which included a graphic designer and a former director at Nike, Noah Heller created RISE Clothing and six months down the line has already started taking orders in time for the holiday season.
Commenting on the clothing company’s appeal,the  president and founder of RISE said:
“We believe it’s time to bring a serious lifestyle clothing line to poker..We’re a worldwide community that’s millions strong, and ferociously devoted to poker. Where are the jacket, shirts, hoodies, and hats that were made for us? We want to bring to poker a brand that embraces the competitive, risk-seeking lifestyle of the game and those who play it, much like the way Burton does for snowboarding and Hurley and Quiksilver for surfing.”
Extra features to RISE’s clothing line include a hood with a visor shape, sunglasses and iPhones pockets, as well as button-holes for headphone wires. In addition, the clothes are creatively designed with breathable fabrics, and their branding has already attracted the attention of some of the biggest influences in the poker industry.
One of the world’s largest poker management agencies, PokerRoyalty, would seem to have identified the potential of RISE, with CEO of PokerRoyalty, Brian Balsbaugh commenting:
“Over the years I’ve met with dozens of apparel companies wanting to capitalize on the poker boom, but Noah and the Rise team are the first to really understand the opportunity. I’m a big fan of their product and attitude. This could be to poker what Asworth is to golf.”
RISE Clothing’s latest range of poker apparel can be viewed here.