Real Madrid And Ink New Deal

Real Madrid And Ink New DealFor the past six years has had a shirt sponsorship deal with Spanish football club Real Madrid, but with that arrangement swiftly drawing to a close has now agreed to reshape their deal and serve as the club’s official digital partner, instead.
The new arrangement is seen as reflecting changes in consumer behavior,  and entails a whole range of strategies, including integrating its brand into Real Madrid’s website, social media and mobile apps, as well as advertising on the Bernabeu Stadium’s perimeter signs and having access to the club’s players for marketing campaigns.
Commenting on the new deal, CEO Norbert Teufelberger, said: “We now look forward to beginning the next chapter by leveraging our brand strengths to drive revenue and create premium content for our customers and Real Madrid’s millions of followers. We remain committed sponsors and wish Real Madrid every success in the club’s pursuit of more trophies.”
At a valuation of €3.3billion, Real Madrid is the world’s richest football club and also enjoys a higher annual turnover of any other club at €513 million. A list of Real Madrid’s on pitch accolades over the year’s includes a record 32 La Liga titles, and internationally 9 European Cup/UEFA Champions League titles and 2 UEFA Cups.
For the past 6 years,’s association with Real Madrid has seen the online gambling company rise to third place in Spain’s regulated gambling market, behind 888Poker Spain and market leader PokerStars. Likewise, the football club has also expressed its satisfaction with the partnership, and as Real Madrid President Florentino Perez, explains:
“Our partnership with as our shirt sponsor has been very constructive and beneficial for both parties. We are pleased to have contributed to the success of the bwin brand and are grateful to have had the opportunity to learn and share experiences with one of the most dynamic and innovative companies.”

Poker News
07 Oct 2016
The popularity of poker is on the rise in India, as are the number of professional players being offered sponsorship deals by online sites. This week, we then learned the news that Nikita Luther has now been signed to the country’s largest poker website,, as a member of its Pro Live team. Together with
24 May 2016
These days, Phil Ivey seems to spend as much time on the business side of the gaming world as he does demolishing his opponents at the green baize. Not only has Ivey started two companies in the past couple of years, namely Ivey Poker (2012) and Ivey League (2014), but the 40 year-old pro has
15 Apr 2016
India is a country with a huge population of 1.25 billion people, as well as a rapidly expanding poker market, thus making it an attractive draw for international gambling companies. One such firm, the World Poker Tour (WPT), has now announced a strategic partnership with the biggest online poker site in India,, which boasts
11 Mar 2016
888poker is the second biggest poker site in the world, and over the past few months has been consolidating its position in the industry. Following on from being unveiled as the official sponsor of the 2016 World Series of Poker, and organizing 888 Poker Live at Aspers London, the online operator has now signed a