Gambling Ads Creating Female Problem Gamblers?

Gambling Ads Creating Female Problem Gamblers? Online gambling has soared in the UK since the country passed the Gambling Act in 2005, allowing for greater levels of advertising of gambling related products. Furthermore, according to the latest statistics from UK problem gambling watchdog GamCare, female gambling addiction is on the rise in Britain.
GamCare, which offers free guidance and support over the phone and internet, said it received more than 54,000 calls from women in 2012, an increase of 4,000 over the previous year’s figures. Moreover, over half of those women who called in to the helpline said they had problems with online gambling, which was a huge 44% more than in 2011.
Commenting on the latest findings, the country’s top female addiction specialist, Liz Karter, said: “It’s perhaps unfair to say whether gambling advertising lures women in, but my clients tell me they feel they can’t escape it when they are in the recovery phase. There are so many reminders everywhere. It’s like trying to get over a relationship and seeing pictures of your ex-partner all over the TV, the newspapers and the internet. It makes recovery very difficult.”
Looking into the psychological aspects of gambling, Liz Karter said that women are increasingly turning to online gambling as a form of escapism at the end of the day, in favour of other lures such as drinking or taking drugs. However, after a while their behavior then becomes habitual and thus problematic. Furthermore, Liz Karter, who runs the Level Ground Therapy private practice, said around three-quarters of her clients are single parents or live alone. She then explains that often her clients lose track of the time when gambling and before they realize have been playing online for hours.
Unfortunately, Ms Karter believes the situation isn’t likely to improve anytime soon, and concludes: “We will be spending more and more time online in the future, and the growth of online gambling addiction will continue. It’s a very bleak outlook.”


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