From Terribles Casino To Silver Sevens

After more than a decade of being called ‘Terrible’s Hotel and Casino’ the gambling venue is now changing its name to ‘Silver Sevens Hotel & Casino,’ to reflect a change in the company’s direction.
Terrible’s Casino is located east of the Las Vegas Strip in Nevada, and was purchased by the Herbst family when it was still called the Continental Hotel and Casino. They then sold it to their Herbsts’ gaming division, now called Affinity Gaming, in November 1999 before reopening it as Terrible’s Hotel and Casino in December 2000.
Affinity Gaming have already dismantled its large cowboy marquee  and its famous cowboy sign will soon be on its way to the Neon Museum for posterity. Back in December, the company also completed its $7 million renovation of the venue and all being well, the new name and sign should  be in place ready for Silver Sevens Hotel & Casino’s unveiling on July 7th.
The company’s General Manager David Nolan was keen to point out that the new name incorporates elements of both Nevada’s nickname,”The Silver State,” as well as the number gambler’s always associate with luck, namely 7, and commenting on the change, said:
“We wanted something that brings back the classic vintage Las Vegas experience. The process started a few months ago and we had a lot of ideas. Silver Sevens reflects our goal.”
In addition, the Herbst family licensed the name Terrible’s to Affinity, and with the Herbst family looking to get back into gaming, Affinity CEO David Ross said “the timing was right for us to make this change.”