Macau Casinos Up 13% To $3.54bn In April

Macau Casinos Up 13% To $3.54bn In AprilMacau’s Gaming Inspection and Coordination Bureau has just released in casino figures for April, revealing a 13.2% increase in gross gaming revenue to $3.54 billion
The impressive results were in line with expert estimates and with a week-long holiday expected to boost next month’s revenue, too, business continues to boom inside China’s only legal gambling resort. In 2012, Macau saw its casino revenue increase by 13.5% to $38 billion, and showing strong consistency, Macau’s revenues so far this year are up by 14%.
Helping drive Macau’s stunning results has been a strong demand by wealthy Chinese punters, known as ‘whales’, who account for around two-thirds of casino revenue in the former Portuguese colony. In order to attract these high-rolling gamblers, Macau’s casinos are forced to fork out hefty commissions to junket operators, who then help funnel these whales their way.
Nevertheless, the mass-market is increasingly being seen as an important segment for casino operators to target, in order to diversify Macau’s gambling base. Despite Macau’s monthly gambling revenues being double that of the Las Vegas strip’s, unlike Macau Las Vegas’ non-gaming revenue from  shows, retail, food and beverage still outweigh its gambling revenue.
The Chinese government, too, is keen to see Macau cater more and more to family type holidays, and casinos such as Las Vegas Sands Corp, Galaxy Entertainment Group Ltd and Melco Crown Entertainment Ltd are continuing to develop attractions to appeal to leisure and family visitors. On Tuesday, for instance, the biggest casino operator in the world, Sands China, announced it was partnering with DreamWorks Animation to bring characters from Kung Fu Panda and Madagascar to its casinos, in order to create a more family-friendly environment.

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