David Beckham Now Promoting Las Vegas Sands

Las Vegas Sands has just announced that it has signed a deal with retired soccer star David Beckham to promote its business in Asia. Having one of the most recognizable sports players in the world on board is seen as a particularly important move as casino advertising is prohibited in China, and so signing the former England captain is seen as a creative way to attract more gamblers through its doors.
Despite retiring from soccer only a few months ago, Beckham still remains a role model for the game, and earlier this year he was invited on behalf of the China Football Association to promote soccer amongst the youth inside the country.  Commenting on his latest deal,
the 38 year-old celebrity with an estimated net worth of $300 million, said:
“I miss football but I’m happy that I have something set up and I can just jump into another career as long as I get off the field. I’m glad that there are so many business opportunities presenting in front of me and I can become a businessman now.”
Interestingly, last weekend the former England captain was at Macau’s Cotai Arena to watch the Manny Pacquiao fight against Brandon Rios, and it would now seem Beckham’s first visit to the gambling hub was a mixture of both business and pleasure.
Without a doubt the Sands China agreement represents a great deal for both sides, especially considering the status of Macau as the world’s biggest casino market. In fact, the former Portuguese enclave wrestled the title from Las Vegas as far back as 2007 and has since grown to generate over five times the revenue of its American competitor. In October this year, for instance, revenues across the whole of Nevada were down by 2.6% to $954m, while during the same month Macau’s casino revenue hit a record $4.57 billion, up a massive 32% compared to the same month last year.