Borgata Casino's 8.3% Slots Hold The Lowest In Atlantic City

In casino parlay, a slot machine’s “hold percentage” refers to the amount of money that casinos keep from a particular slot over the long run. In other words, a slot with a 5% hold percentage will mean the casino will payback 95% of the money inserted into it during a day.
Overall, Atlantic City’s 12 casinos have an average slots hold percentage of 9%. However, through a software adjustment casinos have the choice of making their payout percentage “looser” thus offering customers a better chance to win against the house. That, apparently, is what the Borgata Hotel Casino & Spa has done, with the gambling venue currently offering the “loosest slots” of 8.3%.
As well as giving gamblers a tiny edge over its competition, the Borgata Casino has also seized upon the “loosest slots” theme to attract customers through advertising and promoting its relatively generous payback percentage compared to other casinos. As Joe Lupo, Borgata’s senior vice president of operations, explains:
“It’s a philosophy that Borgata has had, from Day 1, that we have had close to the loosest, if not the loosest, slots in the city. It’s important to let customers know they can have a better experience and looser slots at Borgata.”
In the past, the Borgata Hotel Casino & Spa’s aggressive promotions strategy has included having a billboard on the Atlantic City Expressway stating; “Pa. and A.C.’s loosest slots in 2013.” The casino’s advertising campaign seems to be working effectively, too, and overall, Borgata continues to be Atlantic City’s best-performing casino, reporting a 7% gain in net revenues at $200 million in the third quarter of 2013.
Recalling her experiences at the casino, regular Borgata slots player Yvette Irizarry explains; “That’s why I come here. Some days are good, some days are not so good and some days I break even.